Shopify • Theme & PDP Enhancements
Faster,clearermobileshopping.
Predictive discovery, variant clarity, and no-drama performance hygiene.
The Brief
Remove PDP confusion and improve product discovery on mobile—without adding visual noise or layout shift.
Focused on smarter search (suggestions + relevance cues), variant clarity (colour/size at a glance, stock aware), and calm performance (stable media ratios, deferred non-critical JS).
DESIGN & BUILD
What I shipped
- Predictive Search Overlay: `/search/suggest.json`, debounced input, keyboard nav, highlighted terms, product/collection tabs.
- Variant swatches + availability: metafield-driven colour/size chips with stock awareness and URL state (deep-link to a variant).
- FAQ/content blocks: lightweight accordions via metaobjects with zero forced layout shift.
- Mobile polish: safe line-lengths, bigger tap targets, selective sticky ATC, fewer surprise scroll jumps.
- Performance hygiene: fixed image aspect ratios (no CLS), responsive images, deferred non-critical JS.
- USP icons + PDP microcopy: reduce objections and improve clarity.
Results
Time-to-find
Predictive search & highlighted terms
PDP confusion
Variant chips + stock awareness
CLS
Stable image ratios
Tap accuracy
Mobile spacing/targets
UI
Highlights
CRO roadmap for growth
We prioritised low-risk, high-clarity improvements first: removing layout shift, clarifying variants, and making search feel instant.
Subsequent iterations targeted friction hotspots we saw in heatmaps and session replays—primarily PDP micro-interactions and tapping accuracy on mobile.
Got a Shopify or automation brief?
I build fast, clear storefront UX and pragmatic n8n workflows. Let’s map the simplest path to a win.